As a dynamic digital and print advertising, branding solutions person. I launch, build and manage brands on a national scale. Driven by design, technical innovation and an understanding of brand culture.

My philosophy is to partner with organisations that prefer to outthink, not outspend their competition. Some people refer to this as ingenuity.

I call it "smart thinking".

Typically the word design is used to describe how something looks, I believe that design is the process from which the solution is born.
And that solution means that I deliver on all issues relating to your project, ensuring you get what you asked for, and that design can be linked directly to results.

If you would like to know more on how I can partner with you and assist you in outthinking your competitors and strengthening your brands position, please contact us to see how I can help.




AGENCYS
KICKcreative + K!CK
LA Advertising
KWP!
The Right Mix (TRM)
Softchaos
FITCH worldwide
PSD
Advertising Directions

I place great thinking behind the work I do. Out think, not out spend the competition.

Smart and engaging creative. No knee-jerk reaction. Advertising, strategy, design, research, planning, creative and execution. Above, through and beyond the line. Ready to help you with all your branding and design requirements. Advertising and brand building solutions based in Adelaide, South Australia.

I work with leaders, who want to successfully differentiate their business from substitute brands, harness change or accelerate sustainable business growth. To enable companies to develop and execute unique solutions that advance their purpose.

To reflect on all angles of our clients business including their market, customers, environment, people and the future.

In assisting companies to navigate through change and work with them to ensure their vision, objectives, culture and image are aligned to achieve and maintain appropriate customer perceptions.

My work is a fusion of strategy and creativity that challenges conventional wisdom enabling my clients to capitalise on change and prevailing future opportunities.

Well after 20 plus years in the advertising design industry both locally and in London. I am better placed than ever before to out-think your competitors, strengthen your brands and generate excellent results.

If you would like to know more on how I can partner with you and assist you in outthinking your competitors and strengthening your brands position please contact me to see how I can help you.

Craig Costello
Creative Director

+61 404 806 960